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The Communicators

News/Business. People who shape the digital future.

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00:30:00

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TOPIC FREQUENCY

Google 16, Us 11, Hopper 7, Motorola 6, Qualcomm 5, U.s. 4, Sony 3, Adrienne Mccallister 2, America 2, Jeanne Russo 2, Logitech 2, Nbc 2, Abc 2, Hulu 2, Cbs 2, Motorola Mobility 2, George Mcgovern 1, Mr. Aronson 1, Lou Aronson 1, Lou Aaronson 1,
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  CSPAN    The Communicators    News/Business. People who  
   shape the digital future.  

    July 23, 2012
    8:00 - 8:30am EDT  

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>> after that, we'll be live with a discussion by the latino leadership project on foreign policy recommendations in advance of this year's presidential election. and later, live remarks from senate intelligence committee chairman dianne feinstein on the state of u.s. and global intelligence counterterrorism efforts. [inaudible conversations] >> and you're watching "the communicators" on c-span. this week we're on capitol hill visiting the consumer electronics show here. a lot of manufacturers and tech
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companies are up here to show some of their wares to the policymakers on capitol hill. here's some of the interviews that we did this week. and the san diego-based company qualcomm is also displaying here on capitol hill. we're joined by alice tornquist. what are you displaying here? what are these? >> we're really focusing on all of the ways our company is including the mobile experience for consumers, so we're featuring our next s4 snapdragon chip set which is enabling all sorts of new capabilities. >> host: such as? >> guest: the s4 has tremendous capabilities in graphics, so you can get game console quality gaming possibilities with the chip set, and this is on a tablet, which we have to remind people. so getting that level of quality
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on a tablet is something new. and you also have with the s4 chip set is lte, and it's multimode, so it has cdma, hs, pa plus, so you have the ability to take ability to take advantage of -- [inaudible] >> host: so do you have to buy a qualcomm product to get snapdragon? >> guest: so our chip sets are in smartphones and tablets that are made by a whole variety of manufacturers. >> host: what about spectrum usage on such high-quality video? >> guest: so that's one of the areas that we work on extensively, also, is improving spectral efficiency. this video demo which we've been able to reduce the bit rate as well as the file size by half with some of our technology.
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and so that allows people to use spectrum much more efficiently which is a key priority -- gls and has that technology been developed in san diego? >> guest: yes. >> host: also here with the qualcomm display is edith saldovar. what are you displaying here? >> guest: in 2006 we demonstrated how 3g and next generation mobile technologies can improve people's lives. we have about 73 projects in 31 countries. what i have here is one of our projects. for the health care project, it's called care beyond walls and wires, and there's a monitoring kit that allows patients with congestive heart failure to monitor their health in their house daily. so they can use a mobile application, and they can take their blood pressure, they can take their blood oxygen level, their heart rate, their weight, and they can collect the data using the mobile app and
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transmit it to their nurses and doctors wirelessly on a daily basis. the doctors are then able to see the data, and if they see a decline in the patient's health, they will contact the patient immediately so that it prevents them from having to be readmitted to the hospital. >> host: so do you see savings in health care dollars with this equipment? >> guest: definitely. definitely savings. patients, there's about one million people that are admitted every year annually in the with congestive heart failure, and within 30 days about 50% of them are readmitted into the hospital. so this allows the doctors to have better monitoring of their health and intervene when they see the patient's health decline. >> host: is this technology in use now? >> guest: the technology is in use now. it got, it was, um, it was launched this december at flag staff medical center in northern arizona, and patients that live in remote areas and native american reservations are using it now to communicate and
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coordinate their health care with their professional provider. >> host: there's one other technology here at qualcomm that we want to dispray, and this is jeff gordon of qualcomm. mr. gordon, what are you going to show us? this looks a little bit more fun. >> guest: it has an application called smart shutter on it. what'll happen is i can take a picture over here -- it's not a picture until the subject smiles. so you'll see i press the shutter button, but alice isn't smiling, it's not taking a picture. now she smiles, and we have a picture with a perfect smile in it. [laughter] >> host: thank you very much for showing us that. qualcomm on display here on capitol hill. consumer electronics show on the hill. well, you might have seen the new commercial, dish tv's new commercial about the hopper. and joining us is the vice
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president of dish network. what is the hopper? what does it do? >> guest: it's, actually, the most advanced home dvr box in the market today. it was available to customers starting march 15th. it's a dvr that can record more shows than any other on the market and can store more show than any other dvr on the market. with the hopper you can do up to six recordings at the same time, and you can store 2,000 hours of video, and you can actually watch in hd throughout the entire home with this little baby, the joey. so one p hopper, multiple joeys, and you get tvs in every room of your house. >> host: who developed this? >> guest: this was developed by a sister company, echostar. they built all of our boxes traditionally, and in conjunction with our requirements, they built the hopper and the joey. >> host: now, what is the prime
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time feature on this? >> guest: so, you know, as we tarted building the hopper, we thought what does the consumer want? they want to record more shows. 50% of what occurred during the hours of 7 and 10 are from the broadcast networks, abc, cbs, nbc and fox. so what the hopper cleverly does, it can record all the channels, abc, cbs, nbc and fox, using a single tuner every night, and it stores it for eight days. so you can go back in time eight days. that, basically, allows you to go to last week's shows. if today is tuesday, i can go to last tuesday's show, and if i like the show, i can always save it to my dvr. but if you think of prime time anytime, it's like hulu or hulu plus, except you get your shows the same day they launch.
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>> host: what does it retail for? >> guest: historically, it's given as part of a subscription and the hopper is free with a new subscription. >> host: what are you doing here on the hill? what's the importance of dish being on capitol hill? >> guest: a couple of things. things like prime time anytime, things like mobile video, we definitely want to show what we're doing, so we have a demo for mobile video here. it's our sling-based app that allows me to watch my life tv from my home anytime i want, anywhere i want. that's important to us. we are very concerned about energy and the new joey is supersmall, super energy efficient, and we wanted to talk about it. it's not certified yet, but it's passed all the tests for energystar rating, and this has become a energy starr partner.
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historically, hulu has not gotten very good broadband access, and we just introduced a product along with -- [inaudible] that allows people in rural america to get 12-megabit download speeds, and, you know, that's comparable to almost any speed you can get in urban america -- >> host: and i think you were telling mignon clyburn of the fcc about that -- >> guest: yep. back at the ces. so that's the modem, and, you know, it's quite -- not a very pretty looking piece of technology, but if you think about it, this is a transmitter that signals all the way to a satellite 22,000 miles above the earth. so a pretty impressive piece of technology and allows for super high broadband speed. >> host: any of your equipment manufactured in the u.s.? >> guest: we do have a lot of our distribution and remanufacturing plans here, but most of these are manufactured overseas. >> host: why?
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cost? >> guest: i think it's both cost as well as i think, you know, the supplier base. so most of the chips manufacturers, hard drive manufacturers, they're all mostly in asia, so it makes sense to assemble where they are so it reduces the overall costs of manufacturing. but we do have all of our call centers based in the u.s. we don't ship our call centers overseas. if you pick up the phone and you call this network, you will be talking to somebody in the u.s. >> host: vivek khemka is vice president of dish network, and we've been talking to him on capitol hill. aide ran mccallister is with the google corporation. what are you here demonstrating on capitol hill? >> guest: today i'm here showing google tv which is an operating system for connected tvs just like android's operating system.
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google tv has an operating system for connected or smart tvs and, in fact, we are built off of the android operating system. >> host: so can anybody have google tv or get google tv? >> guest: any consumer can get google tv. our initial launch partners are sony and logitech. so we have devices from sony. they have a blu-ray player as well as a it's with a google tv the operating system baked into the tv itself, and logitech has a peripheral device as well, a streaming player. and we've got new hardware coming out from four new oem partners in the next several months as well. >> host: so what are the advantages of google tv? why would somebody get google tv instead of cable, instead of satellite tv, instead of just broadcast tv?
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>> guest: so we don't view google tv as an alternative to cable tv, we actually think it enhances your live tv experience the same way that mobile phones didn't eliminate land lines and cable didn't eliminate broadcast. we think smart tv really adds and enhances the, you know, cable subscription viewing experience. but what's unique about google tv is we are built to work with that existing experience, and there is a couple of particular things. one is that there's zero input switching. so you're watching live tv, and you can press the home button on your remote -- >> host: and is in the google remote? >> guest: it's the initial remote that sony has built. and you can access this and get a home three launcher. and this is a view of some of the apps which is customize bl.
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you can customize these apps. so if there's one in particular you always use, you can select that. but the key is, you're not having to go input 1, input 2. you can very quickly go from live tv to web content. and google tv is really about bringing millions of channels of web video to the television. one of the ways that we're doing that is we built a browse and discovery experience for google tv that gives you a view not only of what's available to you on live tv -- >> host: live tv, broadcast, cable channels. >> guest: exactly. so if you have a comcast, a time warner, a dish subscription, when you set it up and you tell us you live in a particular zip code, we'll show you what's available to you through that live subscription today. and if you opt in to let us see what you've watched or what
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you've rated, we'll personalize this experience for you as well. so you can go in here and say you want to watch ""30 rock"," and it'll navigate directly there. you can also set the menu button to rate, say you love "30 rock" or never show me from this channel again. so this is a live tv experience. but what's -- >> host: is c-span on here somewhere? >> guest: of course it'll be. and we can search for c-span. i'll show you in a minute. but we also have a view of tv content and movie content not only from live tv, but from across the web, from third party providers. so if it's a friday or saturday night and you want to see what's available and you haven't seen pulp fiction in saw 15 years -- in 15 years, you can see that
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it's actually coming on soon through some of your distinct channels in your cable prescription, or you can rent it now from amazon. or if this reminded you that you wanted to see reservoir dogs, you can actually go in here, see that it's available for free because you have a netflix subscription right now or, again, you could rent it from amazon. and this has also been integrated into search. so if you wanted to search for c-span, you could do that, and you can navigate there. you don't have to remember what channel c-span is from your subscriber. you can find your -- >> host: what's that here on booktv? >> guest: here you can go in and see all the booktv available. so there's only one available booktv episode coming on soon that we've tracked.
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and you could set your dvr if you wanted to. you could also navigate because we're searching across the web the c-span youtube channel and go directly to youtube as well. >> host: is there a cost if somebody wanted to buy google tv? >> guest: there's no cost for the operate oing system itself and, again, we license operating systems for free through our oem partners. but there's no ongoing fee to consumers at all. >> host: so what kind of tv do you need to load, essentially, google tv? >> guest: so you need any tv that has an hdmi input. so if you bought a tv a year or two ago and you're perfectly happy with the picture quality but you want to be able to get access to all the millions of web video channels, then you can
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buy a peripheral device from google tv and one of our oem partners. >> host: now, one other thing i noticed, and this i see you're playing c-span right now, on the youtube channel. adrienne mccallister, i noticed when you had the app bar up there earlier, there was google pro. you can also access the internet. >> guest: yep. we've got a browser so you can type in, essentially, any url that you'd like and access it. you could check your e-mail on your tv the if you wanted to. but it is a full and open browser. >> host: and we have been talking with adrienne mccallister of google. she's in the new york office, about google tv. we're on capitol hill, this is "the communicators." we're with motorola mobility, and motorola is having a display
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here on capitol hill. what are you showing to the members of congress and their staff? >> guest: we're showing the latest and hottest devices. >> host: such as? >> guest: this is the razr max. it is our hottest -- [inaudible] but the best thing, i think, about phone is the battery life. there is not a single smart device on the market that can compete with motorola razr max's battery life. you can talk on this phone for 21 hours straight without having to -- [inaudible] it's great for personal use, it's fantastic for business use. it's great for somebody like me who always is forgetting to charge her phone. i absolutely love it. i just got it, and i can't say enough good things about it. >> host: what's the importance of showing something like this
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to the policymakers here on capitol hill? >> guest: well, i think, you know, it's really important because it's showing that we're continuing to evolve the technology. i think there's going to be a number of -- [inaudible] and motorola's absolutely leading in this space. you know, the thing about this this -- [inaudible] i think that's something -- [inaudible] >> host: you also have some other equipment over here on the side. >> guest: yeah. it's one of the hottest products here. people are really excited about in this one. we introduced it about the same time we launched motorola -- [inaudible] it's another first in motorola's long history of firsts. it's the world's first gps
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finance tracker and mp3 player. and what that means is it can track all of your fitness performance stats. so our assistant media director actually tracked how many steps he took, how many calories he burned, how many calories he ate, and if you've ever been to ces and walked, you can only imagine what those stats were like, it was mind blowing. what i love about this product is the mp3 smart music player. everybody loves working out to music, but you know you work out better to some songs than others. now you can prove it. this product will actually track which songs you work out better to and create cuts -- custom playlists so you can always work out. it's absolutely phenomenal. >> host: what else do you have over there? what is this, jea, this --
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jeanne russo. >> guest: we're making it smart and simple as well. is so motorola launched our connected home platform, and weo launched our software with verizon late year. the consumer can stay connected with your home wherever you go. what does that mean? verizon is offering a number of different packages with indoor cameras, wire lessen sores, door locks, etc. put those in your home, install our software, and then with this really easy, customize bl platform, you can see what's going on in your home whether you want to see how you're consuming energy and lower your energy consumption during peak hours so you can have a lower energy bill, when you go on vacation you realize, oh, my gosh, i forgot to turn off the air conditioner. now you can do that with the push of a button.
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or if you have a teenage son or daughter and you want to be able to unlock the door for them after school, now you can do that. in a way that's easy and must poiseable to you. >> host: we've been looking at some of the new products out by motorola mobility. we've been talking with jeanne russo here at the capitol, the consumer electronics show on capitol hill. lou aaronson is the founder and ceo of vodify. >> guest: we're a mobile-based company built on top of political social networks where we use survey responses that you give us to connect you with our like-minded individuals to discuss the issues. >> host: what kind of technology, how do you do it? >> guest: it's mobile-based, mobile-focused, and mobile for us means whether it's an e-mail through your laptop at home or a
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tablet or an html link through an sms or an app in your iphone. we generate survey data to you, and based on the responses you give us, we carry content from all over the web from right, left and middle to give you a little bit more well-rounded view of the news. and then we track that and cluster you with other individuals in the back as a recommendation engine almost. so we find issues where we align and issues where you apart, and you rate what's most important for you. >> host: so walk me through. if we were to sign up, do we sign up, do we pay? what kind of information -- >> guest: you can go to the web site, or you can download the app right now through the itunes store. we're developing it for the android market as well. votifi.com. you can register with facebook if you want, or you can register with an e-mail or your sms, and
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then you answer a series of questions. and those questions start formulating your profile. and then you'll see news articles that come up. and then you can read the news articles, and you can enter discussions if you're is so inclined. you can start one if you want, or you can see one that's taking place that's going on at the time. we had a, we did one last month on march 9th, national meatball day. wasn't purely political, but there was a lot of activity that day about the meatball. and then it evolves over time. and the more you participate with the news articles and the surveys and the poll of the day, the more refined your profile gets, and then it starts to show you and you saw the fuel gauge, it shows you where you break down on the issues. >> host: so what do you do with that mftion? do you sell it to campaigns? >> guest: right now we're gathering our data a base, and we've had about 1.2 million questions answered since last
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june, and what we're building out is a network that operates as a central connection point for the american population to, first of all, communicate about politics, civil discourse and engage. and part of the challenge politicians are having now is polling is tied primarily to the land line phone. and americans are abandoning land lines at a rate of about 700,000 a month. 7% of kids between 18-29 have land lines, so how do you have a realistic data capture? we're trying to solve that problem. and then we can either sell big block data on evolving trends and issues or even poll people to a cell phone not by calling, but by sending them two or three questions, and then they just hit the radio buttons and go from there. >> host: what's your background, mr. aronson? >> guest: i was a practicing lawyer, but i've been a political junkie my entire life. i worked on my first campaign in 1972, and i was hooked. george mcgovern. in a family that i had one nixon
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voter and one mcgovern voter in our family. it was a great time to come of age with watergate and the carter years and iran-contra and the falling of the wall. and i always stayed involved, i but then i took a little bit more of a traditional path into the practice of law. had my own law firm for 14 years, and then in '08 we were standing at a bus stop putting our kids on the bus, and everybody was complaining about the robocalls. one guy wasn't complaining, and i asked him why, and he said he didn't have a land line, and i right then and there said i ought to start a mobile phone-based polling company because i live in a 301, and i never answer my phone, and no one answers what or how i think except on game day. and so i left the practice of law in november, and we got this start-up company, and we've been really fortunate to have folks help us out here today. we were just down at austin at
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south by southwest where we were a finalist for hot new mobile compa, and it's been great, you know, it's been a lot of fun so far. >> host: so, again, if people want to sign up or view your site, what is the web site? >> guest: www.votifi.com. >> host: lou aronson, founder and ceo of vo,tifi. thank you, sir. >> guest: appreciate it. >> host: another company on display here at the consumer electronics show, mobileye. isaac whitman, if you'd start by telling us what is mobileye? >> guest: mobileye is a company that manufactures collision prevention system based on artificial vision. so we actually manufacture a camera that can see like an electronic eye. it's in your car, and then your car can see. once your car can see, it can help you avoid accidents with cars, with pedestrians, with
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bicyclists. it can tell you what traffic signing -- [inaudible] so if we can help the driver in order to help him, you know, get to work and to home safely. >> host: where did the idea come from, who developed the technology? >> guest: the technology was developed by us, the idea was that today 93% of the accidents are because of the driver. and of these, 80% are because of inattention. driver inattention, everyone knows driver distraction are very -- [inaudible] so how can we help the driver? we need to take this element from the equation of the accident. replacing the driver is impossible, so we need to help him, and to imitate an eye, you know, like a human being, we are using our eyes to drive to see what is around us. this is what's behind the idea. ghs you've got a video playing up here, what are we seeing here in this video? >> guest: well, this is actually what happens inside the camera.
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the distraction of all the pedestrians, all the objects, we listen to all of them. is so when you drive, you know, the mobileye system analyzes everything, we detect everything around. we watch for every one of the pedestrians in case -- [inaudible] so this is actually our benefit. we have the system watching your back when you are driving. >> host: now, this is what the camera is seeing, is this what the user is also seeing? >> guest: no, the user does not see it because that would be a distraction. user just gets a warning, and as you can see we have different kind of warnings that you can get either on your cell phone because we can connect to your cell phone or on a dedicated display that can simply show the user what kind of warning happens and also

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